• Open Courses


    In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution.

  • COURSE OBJECTIVES


    • To understand the concept – Brand.
    • To understand the process of Brand Building.
    • To understand the value of Brand to an organization.

    Learning outcome


    • To develop and implement strategies for successful brand portfolio management.

  • SYLLABUS


    • MODULE I
      Product- Meaning and Definition, Types of product. Brand- Meaning and Definition, Importance of branding, process of branding, circular process, Types of Brands.
    • MODULE II
      Brand Identity- Meaning and Definition, Brand Name- Attributes of a brand name, Brand name protection. Promoting your Brand - Objectives, different media.
    • MODULE III
      Logo- Meaning and Definition. Logo design- Do's & Dont's ingredients. Word mark, Brand mark, Trademark. Tag line- Meaning and Definition, Functions.
    • MODULE IV
      Brand positioning- Concept, advantages, process. Brand Equity- Meaning & Definition, advantages, factors contributing to brand equity, measurement of brand equity.
    • MODULE V
      Brand extension- Meaning, advantages. Brand licensing- Meaning and benefits. Co - branding - Meaning and benefits.