Open Courses

COURSE OBJECTIVES

• To understand key concepts in development communication
• To understand the role of communication in Development
• To gain knowledge and skills in communication strategies and techniques for social work practice

SYLLABUS

• MODULE I
  Communication: Definition, objectives, purpose, evolution, barriers Communication and Development- Concept of development, Relationship of Development and Communication
• MODULE II:Theoretical framework of Development Communication (18 hours)Dominant and alternate paradigms of development, modernization theory, dependency theory, globalization theory, diffusion of innovations theory, participatory approaches
• MODULE III:Communication strategies and development (18 hours)
  Communication strategies for rural development – print media, radio, television, community radio, new media Communication strategies for women’s development and empowerment, health, family welfare and population management, ecological conservation and sustainable development
  ICT for Development – Indian experiences –satellite instructional television experiment, kheda communication project, Jhabua Development Communication project, telemedicine, e governance experiments
• MODULE IV
  Brand positioning- Concept, advantages, process. Brand Equity- Meaning & Definition, advantages, factors contributing to brand equity, measurement of brand equity.
• MODULE V:Communication Techniques for Social Work Practice (12 hours)
  Group communication techniques - Lectures, forum, brain storming, guided discussion, case study, role play, demonstration
  Mass Media in Social work practice: Exhibition, Cinema, Television, Radio, Print Media, Theatre & Local or Folk Media, Information Technology, World Wide Web
• MODULE VI:Skill training: (14 hours)
  Public speaking, meetings, conference, seminar, effective written communication, street theatre